Web Design Articles

A Logo to Remember

Tue, 4 Sep 2007 09:00:00 -0400

Perhaps the only person who understands the way memory works better than a psychologist is an advertiser. In particular, designers require a basic understanding of the recall process in order to create logos that make lasting impressions.

There are three distinct types of memory: sensory, short-term, and long-term. Sensory memory corresponds with the few moments directly after perceiving an item. While most sensory memory degrades quickly, some information is transferred to short-term memory to be processed. The capacity of short-term memory is also limited, but some techniques have been found to increase recall and memorability. Items are then placed in long-term memory storage. In particular, there are four attributes that contribute to mnemonic value: basic form, historical continuity, learned response, and emotional resonance.

A Logo to Remember

Tips for Webmasters

Tue, 22 May 2007 09:00:00 -0400

According to Matt Cutts, there are over 100 factors that affect search engine ranking. For those of you who don't know, Matt is a Google guy guru, he is employed by Google but writes an independent blog and shares information related to Google and search engine optimization. Unfortunately, of those 100 items that account for search engine ranking, there are only a few that webmasters can actually control.

Tips for Webmasters

A Look at Slogans

Tue, 15 May 2007 09:00:00 -0400

A slogan is a memorable phrase used in conjunction with a political, commercial, or religious advertisement. Slogans are used to convey a deeper meaning. Slogans can be used to elicit emotions, or the slogan might paint a visual image that implies something more.

When considering a slogan or a tagline, keep in mind your objectives. What image do you wish to portray? Slogans should be short, but not to the point of being pithy. Slogans should conjure positive images and distinguish the value your company or product provides.

A Look at Slogans

Using a USP to Sell

Tue, 8 May 2007 09:00:00 -0400

Often businesses define themselves with what is called a unique selling proposition. Many businesses market their unique selling proposition to illustrate the advantages of their product or services. When trying to establish a unique selling proposition, it is crucial to find ways to differentiate and distinguish your business from your competitors, place emphasis on the positive differences between others in the marketplace.

Using a USP to Sell

Building an Image

Tue, 1 May 2007 09:00:00 -0400

Website design can be elusive to even creative individuals. Sadly some webmasters do not realize their incompetence and they post websites that have grainy graphics and turgid colors. If you are one of these webmasters and have seen the error of your ways, consider this. Your website is a sales tool. A professional layout and design can significantly increase sales and conversion rates, gaining you customers. Businesses can greatly benefit from a professional and unforgettable logo that sets them apart from their competition. Logos are not just fancy graphics that adorn websites or letterhead, logos are a representation of a businesses' philosophy. Logos are a critical component of brand development.

Building an Image

Link Debate

Tue, 24 Apr 2007 09:00:00 -0500

As a webmaster, it is important to develop a link strategy. Unless you have a massive brand with a reputation and following, it is unlikely that the masses will simply saturate your site with deep links. What are deep links?

Link Debate

Webmaster Resolutions

Tue, 17 Apr 2007 09:00:00 -0500

Experts suggest that people should make lifestyle changes rather than resolutions. I am a bit more pragmatic. Tackle a task you know that you can succeed at. Do not bite off more than you can chew, and you will be one of the few who manages to keep their resolutions. Here are a few suggested resolutions for webmasters

Webmaster Resolutions

Successful Website Design

Tue, 10 Apr 2007 09:00:00 -0500

A website that brings in targeted traffic and visitors who buy services or products is what actually makes a site valuable. A successful site should deliver leads, customers or sales. It sells and has value.

Successful Website Design

Planning a Website Design

Tue, 3 Apr 2007 09:00:00 -0500

Seventy-five percent of a successful project is planning. That means beginning with measurable goals and objectives. Your goals and objectives should always tie back into your company's mission. So, if your company's mission is to be the market leader in widgets, your site's purpose should be to do that. It's also important to set measurable goals. This will prove that investing in your web site, pays off. Plus, it'll make you look good to your boss.

Planning a Website Design

The Theory of Color

Tue, 27 Mar 2007 09:00:00 -0500

Color plays such an important role in our lives whether we realizes it or not. It has the ability to influence our feelings and emotions in a way that few other mediums can. It can control our moods and thoughts. Color has the ability to make us feel happy, depressed, excited, relaxed, hungry and creative. We are faced with color choices all the time wither we realize it or not. The first crucial decision of the day usually comes in the morning when decide what to wear. Often times we will pick our clothes out based on the color of the mood we are feeling or wish to portray that day. The colors that we choose to show the world are often a direct reflection of personality.

The Theory of Color

Graphic Design Jack-of-all-trades

Tue, 20 Mar 2007 09:00:00 -0500

Commercial art has proven itself worthy within the business sector. Whereas traditional art or 'The Arts' such as fine art for example, is often considered an expensive hobby instead of a stable career path. Commercial art differs considerably. Gone are the days when teachers would encourage their pupils to only pursue a career in Mathematics or Science. There is a future in the visual communications industry too. Since the demand for creative skills are so great within the business sector, it has become very apparent that commercial art plays a huge role in the success of many lucrative industries and businesses. Nonetheless, how can graphic design enable your business to enjoy continual growth and success? What valuable skills can a graphic designer offer your business?

Graphic Design Jack of All Trades